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Session 2D
Integrating Donor Engagement into Major Gift Work: We're Not Just Here for the Thank Yous
Melissa Carrera
Wednesday, September 21 11:30 – 12:30 PM (MT)
Donor engagement is so much more than just an acknowledgment letter or an event. During this session, you'll learn the value of integrating donor engagement into the major gift strategy, how to make this shift, and what the results can mean for your work.
Learning Objectives
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How to work with major gift officers
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Ways to integrate your two teams and the overall strategy
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Benefits of major gifts and donor engagement integration and How to apply it to your team
Keywords:
Gift Documentation, Major Donors, Moving Donors Through the Pipeline, Strategy, Working With Frontline Fundraisers
About the Speakers |
Melissa Carrera Alumni & Donor Relations Director NOLS - the National Outdoor Leadership School
Melissa directs donor and alumni relations, and communications on the NOLS advancement team. She oversees the implementation and execution of programs related to recognition, engagement, events, stewardship, and gift administration for alumni, donors, and friends who support the organization in a variety of ways. She earned her BS in Hospitality Management from Johnson & Wales University and an MA in Education from the University of Phoenix. Melissa grew up in and around the Denver metro area and has lived all over the state, from the mountains of Summit County to Fort Collins to Colorado Springs, landing finally two miles from campus in Denver. You'll find her soaking up the sun while accessing some of the best trails Colorado has to offer. She enjoys yoga, mountain biking, most any class on the Peloton app, reading, hiking, raptor watching, comedy shows, and live music. If she's ever missing, please search the deserts of Utah, she'll be lounging on a rock taking in the red rock views.
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