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Workshop D

Simplify & Humanize Your Digital Engagement

Jonathan McCoy, CFRE and Becky Endicott, CFRE, APR

Thursday, September 22
10:00 AM – 12:00 PM (MT) 

About the Workshop

The explosion of digital engagement in a post-pandemic world has changed everything about the way we talk, share, cultivate and steward not only our donors, but those curious lurkers who want to know more about our missions. Having a solid digital engagement strategy is a good start. But building one baked in being human, vulnerable, authentic, informative and responsive is how you build not only donors - but believers too. Join us as we break down how embracing a Donor Relations 2.0 mindset can unlock deep, meaningful relationships that awaken the hearts and minds of your rabid fans. Learn how engagement can drop bread crumbs leading to an intentional donor journey - no matter the giving level - sharing story and impact, all leading to the awakening of a massive base of believers who show up to give, serve, amplify and champion your cause.

Learning Objectives

In this workshop you'll:

  • Create a simple Voice Styleguide

  • Get a checklist of Do This / Not That graphics and visuals

  • Receive an onboarding playbook for email subscribers & social media followers

  • Build out a multi-part Welcome Series

  • Bring your computer or workbook! We’ll give you templates and workbooks to get you activated as soon as you get home

Keywords: Donor Journeys, Digital Engagement, Email series, Social Media, Email, Storytelling, Communicating Impact, Growing Community, Donor Behavior, Marketing, Onboarding New Donors/Followers

Who Should Attend?
   



 
 

Growth Mindset Leaders, New Professionals, Coordinators, Digital Marketers, Content Creators, Donor Relations Purists who want to humanize the donor experience, friends who want to work smarter not harder

Suitable for any size shop

Suitable for all levels

 
 
About the Speakers

Jonathan McCoy, CFRE
Founder & CEO
We are for Good

Hi, I’m Jon. I grew up in small town Oklahoma, son of a preacher man (and mama!) who has been designing logos since I was in kindergarten. I’m a hard wired optimist, peace seeker and keeper to a fault (any fellow enneagram 9’s out there?). And like so many in our field, I fell into nonprofit work a bit by accident. Along the way I married my best friend Candice, and we had the greatest surprise and joys of our lives by welcoming our two sets of twins - now ages 6 and 9 - man, I’m getting old!

My journey into fundraising began while my newlywed wife and I raised support to be interns for an international ministry which took us to Thailand to live and serve for a year - one of the best and most formative years of our lives. Once returning from overseas, I returned to Oklahoma, armed with a bachelor of fine arts degree from Oklahoma State University, and had the honor of leading the art direction for my alma mater’s billion dollar Branding Success campaign – the largest and most successful fundraising effort in Oklahoma history.

Following this experience, I started serving a growing client base of nonprofit organizations - now more than 25 - consulting on branding, marketing and fundraising. One particular highlight was our family’s side hustle lifestyle brand was selected and we got to design a national collaboration product line with West Elm. (video here!)

While working alongside nonprofits, I grew a passion for development through serving nearly a decade as Director of Annual Giving for INTEGRIS Foundation in Oklahoma City where Becky and I designed and launched our organization’s first employee giving campaign: YOU&I. This campaign experienced 10x growth - starting with fewer than 310 donors to now more than 3,500 annually and has raised millions of dollars along the way. The campaign’s success led for opportunities to share this unique fundraising approach and framework via online webinars, industry conferences and live events. After meeting so many development leaders across the country, we saw the need for an immersive training for fundraisers who want grow their own culture of giving at their organization. Enter the Employee Giving Campaign Masterclass: an online bootcamp of sorts where Becky and I share a comprehensive framework for creating, launching and scaling a best-in-class employee giving program. We’ve now trained students from healthcare systems across the U.S. and Canada.

After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders - We Are For Good was formed in 2019, and was taken full time in 2020. The first phase of bringing this vision to life is the We Are For Good podcast which debuted in August 2020 as the #1 nonprofit podcast.


Becky Endicott, CFRE, APR
Founder & Chief Storyteller
We are for Good

Meet Becky. She's our resident storyteller, kindness champion, philanthropy celebrator, justice seeker, humanity endorser, envelope pusher, people lover and just a general awkwardness embracer. She believes so firmly in authenticity to drive a narrative, she often shares the most self-deprecating things about herself in the process, because she understands connection isn't simply derived from the joy-filled moments - they're found in the messiest ones too.

Becky got her start at the happiest place in Oklahoma City: Science Museum Oklahoma (hey, when you're 1,300 miles from Disneyworld, it's a pretty happy alternative!) as a public relations coordinator. She returned to her alma mater to build the Oklahoma State University Foundation's inaugural marketing department whilst having some serious Imposter Syndrome that first year. While at OSU, she was able to set down the first roots of philanthropic storytelling via print and digital deliverables leading to the launch of the $1 billion initiative, Branding Success, which is Oklahoma's largest philanthropic campaign effort to date. Her wanderlust for building something new led her back home to Oklahoma City for a nearly decade-long service to INTEGRIS Foundation where she led teams in annual giving, events, stewardship, major gifts, prospect research and campaigns.

Becky values the power of words and the personal connections among each of us. She believes both are critical to stitching together the fabric of every powerful experience leading to giving. When combining the right tenor, pacing, and word choice by a courageous storyteller, she believes a story can unfold to move the hearts and minds of a large population who want to do good. This is transformational philanthropy at its finest, and it’s her passion to set it in motion.