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Session 5E
The Intractable Issue of Metrics & Measurement: A Participatory Session
Trish Telesco Morgan, M.A.
Thursday, September 22 2:00 – 3:00 PM (MT)
Virtually every gathering of donor relations professionals will inevitably turn to the question of how we measure our work. How much work do we do? Is it individual reports, group reports, the number of donors whose stewardship we oversee, the number of funds we report on? How do we judge the success of our work? Do we check in with the donors in any way? Surveys?
In this session, we will collaboratively sketch out the problems with metricizing our work and then seek ways to address these problems. Join your colleagues from around the country in sharing best practices and brainstorming new solutions.
Learning Objectives
Keywords:
Donor Experience, Metrics, Strategy, Working with Frontline Fundraisers
About the Speaker |
Trish Telesco Morgan, M.A. Director of Donor Relations for Medical Center Development Stanford University
With over 20 years of development experience in medical, educational, and nonprofit environments, Trish Telesco Morgan brings an inquiring mind and an avid curiosity to all aspects of her work as Director of Donor Relations for Medical Center Development at Stanford University. Trish supervises a team of twelve professionals who are responsible for stewarding major and principal gift donors giving to the Stanford University School of Medicine and the Stanford hospital. Trish is particularly intrigued by the challenges and rewards of deeply donor-centric stewardship. Her history as a frontline fundraiser, development writer, and power user on several donor database systems informs her donor relations work.
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