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Session 2C
How to avoid going around in circles with your circles
Debbie Meyers and Margaret Arreola
Wednesday, September 21
11:30 – 12:30 PM (MT)
Donor recognition circles can be a useful way to engage donors, help segment your donor relations efforts, and move donors through the pipeline. Leveraged well, they can also be a useful way to understand why donors give, include more donors, retain those donors, and inspire future giving.
Sounds like a no brainer, right?
Unfortunately, many institutions’ societies/circles remain stagnant, focus too much on benefits and tchotchkes, and do not serve donors or the institution. Learn how to create, revive, or revise these programs to make them work for you. Attendees also will be invited to share examples of their programs, highlight what works well and what needs a makeover.
Learning Objectives
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Review the purpose and function of recognition circles vs. programming (not everything needs to be a circle!)
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Learn how to revamp or create circles to help you move donors through the pipeline (not everything needs to have levels!)
- Discover what peer institutions are doing with their circles
Keywords:
Donor Loyalty, Foundational Elements of Donor Relations, Recognition Societies, Major Donors, Moving Donors Through the Pipeline
| About the Speakers |
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 Debbie Meyers
Writer/Editor, Rutgers University Foundation
Chief Inspiration Officer, EDIT!
Having worked in advancement for more than 30 years, mostly in higher education, Debbie honed her editorial skills by writing countless acknowledgments, talking points, proposals, gift agreements, and impact reports. Today, she lives to write and teach others how to find joy and inspiration in their writing.
Beyond writing, she created or enhanced operations, communications, donor relations, and stewardship programs at several universities, a Catholic high school, an art museum, and a health center development office.
An ADRP founding board member, she chaired the 2011 International Conference and has a consecutive streak of presenting at every ADRP international conference.
 Margaret Arreola
Senior Director for Donor Relations
University of Colorado
At CU Boulder, Margaret leads a team of dedicated professionals committed to advancing excellence in all areas of the donor experience including stewardship, recognition, events, and engagements. She brings with her over 15 years of experience working in all areas of fundraising– including annual giving, major gifts, principal gifts, campaign planning, corporate and foundation relations, parent, and alumni engagement.
Margaret is committed to providing meaningful authentic experiences in all that she takes on, with a singular goal of inspiring and motivating positive change. She is a team player known for assembling dynamic and diverse groups to solve complex challenges and move aspirational goals forward. Margaret has been responsible for building and reigniting programs at several higher ed institutions but delights most in her work at CU. Outside of work Margaret is a certified yoga instructor, avid skier, and mother to two wild and adventurous boys. She is a member of ADRP and recently joined the ARCSFoundation Colorado Chapter.
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