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Session 1C

Diversity, Equity, and Inclusion: Best Practices in Fundraising

Leticia John, CFRE, Jaqueline Murphy, and Melissa Franqui

Wednesday, September 21
10:00 – 11:00 AM (MT)

About the Session


Embracing the values of diversity, equity, and inclusion starts with you! Learn a framework to help you incorporate the best practices of diversity, equity, and inclusion into your everyday fundraising activities and strategies. Get real and tangible examples of how diversity, equity, and inclusion show up in your fundraising program. This presentation is less about how to diversify your donor base and more about the internal transformations in fundraising processes and thought strategies that are necessary to cultivate and retain "diverse" donors in our new era of philanthropy.

Learning Objectives

  • Successfully make a case for adding staff to your team

  • Manage staff and foster a positive team culture in a remote working environment

  • Manage conflict within and adjacent to your team

Keywords: 

Diversity & Culture, Donor Experience, Donor Retention, Strategy

Who Should Attend?
   



 
  Private College/University, Public College/University, Private Secondary School, Healthcare, Religious Organization, Arts Organization, Foundation, Environmental Organization, Advocacy Organization, Social Services

Suitable for any size shop

 Suitable for all levels  
 
About the Speakers

Leticia John, CFRE
Director, Stewardship and Engagement
Planned Parenthood Federation of America

Leticia John works at Planned Parenthood Federation of America (PPFA) and is the Director of Stewardship and Engagement for the President's Circle. At PPFA, she leads the stewardship and engagement program for mid-level donors who give between $1,000-$24,999, creating contact strategies, developing impact communications, planning events, etc., to increase donor and revenue retention.

Leticia has over 15 years of diverse experience in both the nonprofit and for-profit sectors, working with academic institutions, philanthropic consulting firms, national and international healthcare organizations, and government agencies. She enjoys developing meaningful partnerships and creating mutually beneficial solutions that promote and improve access to economic, educational, social, and health care equalities.

Jaqueline Murphy
Director of Digital Supporter Engagement and Innovation
Planned Parenthood Federation of America

Jacqueline Murphy serves as the Director of Digital Supporter Engagement and Innovation for Planned Parenthood Federation of America, where she focuses on developing innovative engagement and retention strategies aimed at digital-first constituencies.

Melissa Franqui
Director of Philanthropic Communications
Planned Parenthood Federation of America

Melissa (she/ella) provides strategic communications and donor messaging support to the Development Division's fundraising initiatives, working closely with giving programs across the organization. She has 20 years of experience in communications and marketing for nonprofits, including expertise in digital strategy, media relations, storytelling, strategic planning, and crisis communications. Most recently, Melissa was the Director of Communications and Public Engagement at Race Forward, a national non-profit working to advance racial justice.